Netflix has announced when it will roll out its advertising-supported tier in select countries.
The streaming company has reported that its new subscription tier, Basic with Ads, will cost $6.99/month and will launch on November 3, 2022 in the United States, Australia, Brazil, France, Germany, Italy, Japan, Korea, and the UK. Canada and Mexico will actually get the new tier two days earlier on November 1, 2022 while Spain gets it on November 10, 2022. In the U.S., the ad-supported tier will save potential subscribers a lot of money. Netflix’s most popular tier, Standard, currently costs $15.49/month.
Here’s what we know about Basic with Ads:
- There will be 4 to 5 minutes of ads per hour, with both series and films being interrupted by spots.
- New movies coming to the service, like Glass Onion: A Knives Out Mystery, will have a pre-roll of spots before the film plays in an attempt to preserve the cinematic model. By contrast, movies that have chilled on Netflix for a while will have pre-roll and mid-roll ads.
- Around 5% to 10% of movies and TV shows currently on Netflix will not be available on Basic with Ads at launch due to licensing restrictions. Netflix is hoping to reduce that number over time.
- Downloads will not be allowed and the resolution is 720p, which is not as sharp as the 1080p of Netflix’s Standard plan.
Disney+ is also rolling out an ad-supported tier before the end of the year. That plan launches on December 8, 2022 and will cost $7.99/month. Yes, that is the current cost for the ad-free version of Disney+ right now. The ad-free plan is about to get a price hike on Dec. 8, jumping to $10.99/month. These streaming services are getting fucking expensive.
Does Netflix’s ad-supported tier attract your attention? Will it get you to resubscribe? Or do you prefer your streaming content without ads?