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Question of the Day (QOTD) is exactly what it sounds like. It’s a film/TV-related question that we put to you, the reader. The comments section below is like the feedback box at work; except, in this example, we actually read what you write and care about what you have to say.
Netflix co-CEO Ted Sarandos recently sat down with The New York Times (via IndieWire) for an extensive interview, which of course, included talk of A.I. in Hollywood. You can click and read the full quote for yourself, but I wanted to pull out one quote in particular from IndieWire’s writeup:
“I think that AI is a natural kind of advancement of things that are happening in the creative space today, anyway,” he said. “Volume stages did not displace on-location shooting. Writers, directors, editors will use AI as a tool to do their jobs better and to do things more efficiently and more effectively.”
Asked whether AI will ultimately replace human creatives, Sarandos said, “I have more faith in humans than that. I really do. I don’t believe that an AI program is going to write a better screenplay than a great writer, or is going to replace a great performance, or that we won’t be able to tell the difference. AI is not going to take your job. The person who uses AI well might take your job.”
I always find the “the person who uses AI well might take your job” quote that Hollywood CEOs seemingly love to use a bit strange especially after he says that AI could never write a better screenplay or give a better performance. It seems that AI is here to stay, but I think it’ll take another decade before Hollywood figures out how to use it effectively and not lazily.
So, screenagers, the question I ask today is: do you agree with Sarandos’ comments about AI in Hollywood?
I’ll see you in the trenches.
