It was only a matter of time before the era of reboots and remakes would catch up to the rom-com world. In this case, Quibi, a mobile-focused streaming platform, is looking to adapt Paramount’s romantic comedy, How to Lose a Guy in 10 Days.
The 2003 film centered around an advice columnist, Andie Anderson (played by Kate Hudson), who seeks out a man to use for an article titled, you guessed it, How to Lose a Guy in 10 Days. That man turns out to be Ben Berry (Matthew McConaughey), who also happens to have placed a bet with his friends that he could get any woman to fall in love with him in 10 days. The two meet with ulterior motives, and shenanigans ensue before they find themselves actually falling in love.
The upcoming series, written by Guy Branum (The Mindy Project), has re-tooled some of the movie’s premise, taking Andie out of the world of print magazines and making her an online journalist, while Ben’s role as an advertising executive remains the same as in the film. The premise follows a “glib young online columnist and an oversexed advertising executive who both need to prove, once and for all, that they’re capable of being monogamous. They soon discover, however, keeping a relationship is harder than Andie Anderson made it look.”
Branum tweeted a statement saying:
We were all certain you could not make a good romantic comedy anymore because print media is dead and RomCom ladies have to work at magazines, but against the tides of history, Quibi & Paramount have agreed to let me re-write “How To Lose A Guy In 10 Days”.
Quibi is set to launch in April 2020.
I’m certain romantic comedies can work as television shows, but admittedly, How to Lose a Guy in 10 Days is not my favorite rom-com, so I’m a bit underwhelmed by the news. Will I still watch it? Probably, although I’ve never been a fan of watching content on my phone that is more than a few minutes long so it will be interesting to see how people respond to Quibi.
What do you guys think of this? Are you fans of movies being adapted into television series? Would you watch a show that is solely available through your phone?